management marketing of laqosta

              Laqosta farm is a cafe that has a distinctive theme and has various menu located in Baturaden, banyumas indonesia (asia). the writer did the field practice there to learn about management marketing to increase visitors the practical work was for about 1 month.

                The laqosta working hours are divided into two shift.  The first starts at two in the afternoon until nine in night and the second shift starts from nine in the evening until four in the morning. Sunday is holiday. the writer chooses this place as filed practicum because the writer can practice a wide range of knowledge about marketing of this company is R Suprihantara Yudha Kastata. in 2011 laqosta was established in purwokerto which had a concept of classical western culture. The leadership system applied in this cafe was consistent, assertive, disciplined, innovative and creative, yet flexible. there were several promotion. This was necessary to socialize the new about cafe. beside the cafe used advertisement, the management had several, ways to promote laqosta like banner describe various activities in the cafe that attracted visitor. all of them were written soundly the banner. stickers were used as creativity in marketing management. marketing was done by giving out strikers visitors. it was hoped that they remembered the cave via stickers.

                       Promotion though the sponsor was effective because it made laqosta be famous and to be remembered in the public mind. Offering discount increased the member visitor. by giving discount to the visitors, they were increased in coming and visiting laqosta, there were kind of discount in laqosta, such as discount for student by showing KTM ( Student Identity Card) to get 20% discount for the bill on Tuesday night. for women visitors, they could enjoy free menu on Monday night. if the guesses spent more than Rp. 250.000 / $20, they got laqosta t-shirt as souvenir.

                    The effort done by laqosta management to increase the visitors was that they improved the service to the public. The facilities should make the visitors feel comfortable and wanted to return to cafe. the cafe provide wifi areas, souvenir and music.  This could make the visitors not be bored with the atmosphere.

                  Laqosta could build positive image public about cafe. chose themes with teenager's world in the management system. finally, it was beneficial for visitor because it was arranged for the visitors convenient.

                   To increase the number visitors in laqosta it was digested to done several things such as following is laqosta select qualified employers to improve the business, managing the system of organization should be systematic, developing a management system that was systematic for sustainable business severing the best to the costumers was essential for the entertainment business so their laqosta would be successful and would develop more